Ice-Watch time is well worth a 60-second read...
Time has never really been the same since Ice-Watch arrived on the watch market in 2007. A watch whose colorful concept focused on fashion and accessibility would spawn an international, intergenerational and intercultural brand that is 'well on its feet'. Since then, it has continued to tick, evolve and invent new collections in complete transparency. A value conveyed by the name it chose: ICE.
Its bold move - transforming the watch into a fashionable yet chic accessory - could have melted like ice in the sun. On the contrary, it has become one of the coolest successes on the planet. To achieve this, the Ice-Watch brand has chosen to live every minute of controlled globalization and to seek out skills wherever they are. A question of the right tempo. At the service of its borderless creation, there is the talent 'designed in Belgium' and the seriousness of Belgian services, the quality of Japanese movements (Miyota), Chinese expertise in production and assembly, and the Hong Kong organization for logistics and distribution. They say that a tree is judged by its roots: they remain firmly planted in Belgium thanks to the determination of the founder and CEO of the Ice-Watch brand, Jean-Pierre Lutgen. Marketing, communication, legal aspects and web actions are divided between Brussels and Bastogne, where local roots were further strengthened in 2014 by the construction of a 6,000 m2 European storage center. From cog to cog, from close-knit teams to dynamic partners, from sharp designers to committed distributors, the Ice-Watch brand has given itself the means to constantly increase its presence on an international scale.
With flexibility and responsiveness encouraged at every level, we can better understand how a simple idea could turn into a trendy accessory worn by the whole world. Multi-styles: minimalist, sporty, urban, ultra-colorful, glamorous, romantic. Multi-materials: Ice-Ramic, silicone, metal, leather. Multi-audiences: men, women, kids and juniors. Multi-desires: 8 to 10 new collections per year, equipped with a screwed back and therefore waterproof up to 10 ATM. Collectors and more targeted models appear through partnerships and prestigious co-branding (BMW Motorsport, Pantone Universe, Course Vendée Globe). The wide range of Ice-Watch watches can adapt to the lives and activities of those who wear them. More than a marketing strategy, it is the commitment of a leading and legitimate brand in its sector.
The Ice-Watch brand benefits from strong visibility, whether on the wrist, in the "BeCubic" piggy banks, on social networks (4,500,000 Facebook fans) or through the vast network of Flagship Stores, Ice-Stores, kiosks and reseller points of sale. Their collections have generated multiple product placements on the international music scene: Black Eyed Peas, Jennifer Lopez, David Guetta, etc.
Their muscular dynamism has seduced great sportsmen who have acted as ambassadors: Philippe Gilbert, world cycling champion, swimmer Florent Manaudou and DTM championship driver Marco Wittmann at the wheel of his Ice-Watch BMW M4. Now, the Ice-Watch brand can boast a great TV ratings thanks to the cutest of weather girls: Tatiana Silva, the pretty Belgian who now calls the shots on TF1, the leading French television channel.
In 2017, the Ice-Watch brand celebrated its 10th anniversary by inviting all its partners and collaborators to Bastogne (Belgium) to participate in a "Surreal dinner" organized by the Belgian designer Charles Kaisin.
The same year, Jean-Pierre Lutgen was elected Manager of the Year 2017 by Trends Tendances magazine.
In 2020, Ice-Watch surprised again by launching its first watch solar powered. Free as air, the ICE solar power draws its energy solely from light. A sustainable, clean, infinitely renewable energy! A brand of the present time, Ice-Watch gradually responds to current aspirations with its own values: optimism, accessibility, simplicity and of course, the cult of color.
With the launch of the ICE solar power, Ice-Watch and its teams support citizens who are concerned about making a concrete gesture towards the planet. The ICE solar power allows you to express your commitment to responsible consumption. This collection creates a new "green" segment at Ice-Watch while remaining accessible to all, trendy and dynamic.
The Belgian-global brand, thus becoming sustainable, will continue to do what it does best: give the watch market a new lease of life with affordable prices (from €59) and unfailing dynamism, innovate, dare and dare again...
CHANGE. YOU CAN.
FRANKLEES (Pty) Ltd are the proud distributors of ICE watch in South Africa.
